Strategi Pengembangan Atraksi Di Kampung Wisata Kampung Silat Sebagai Destinasi Wisata

Authors

Ratna Devi Sari Universitas Bunda Mulia
Dewanta Facrureza Universitas Bunda Mulia

DOI:

Abstract

This study aims to analyze the strategy for developing cultural tourism attractions in the Kampung Silat Rawa Belong Tourism Village in increasing tourism appeal. This study uses a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The results of the study show that the Kampung Silat Rawa Belong Tourism Village has unique Betawi culture, historical value, and a strategic location, but faces obstacles in management, facilities, and diversification of attractions. The SWOT analysis places this village in a strategic position for development with aggressive, turn-around, diversification, and defensive strategies. Recommendations focus on developing integrated cultural tourism packages, strengthening local identity, and optimizing digital promotion and facilities, which support the development of sustainable cultural tourism. The conclusion of the study states that cultural attractions in the Kampung Silat Rawa Belong Tourism Village play an important role in attracting tourists and preserving local culture. Despite its cultural strength and strategic location, the village faces a combination of management, promotion, and facilities. Appropriate development strategies include strengthening attractions, diversifying tourism, increasing digital promotion, and empowering local communities.

Keywords: Cultural Tourism, Development Strategy, SWOT Analysis.

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