Analisis Faktor Eksternal Yang Mempengaruhi Harga Saham BBTN.JK: Pendekatan Diagnostic Analytics Dan Refleksi TAM
DOI:
https://doi.org/10.31539/intecoms.v8i3.15701Abstract
Penelitian ini bertujuan untuk mengkaji pengaruh faktor eksternal terhadap dinamika harga saham PT Bank Tabungan Negara (BBTN.JK) dalam rentang waktu 2020 hingga 2024, dengan menggunakan pendekatan diagnostic analytics. Data yang dianalisis bersumber dari data sekunder berupa harga saham harian, yang diolah untuk menemukan keterkaitan antara peristiwa eksternal seperti pandemi COVID-19, kebijakan suku bunga, serta perkembangan ekonomi global dengan pergerakan harga saham. Hasil analisis menunjukkan bahwa perubahan harga saham BBTN dipengaruhi secara nyata oleh berbagai peristiwa yang bersifat terbuka dan dapat diakses secara luas melalui media digital. Di samping itu, kerangka Technology Acceptance Model (TAM) dimanfaatkan secara reflektif untuk memahami sejauh mana persepsi investor terhadap informasi berbasis digital memengaruhi pengambilan keputusan di pasar. Temuan ini memperkuat pemahaman bahwa fluktuasi harga saham tidak hanya bersumber dari aspek teknikal, tetapi juga dipengaruhi oleh cara investor memproses dan merespons informasi yang tersedia melalui sistem informasi modern.
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Copyright (c) 2025 Tiara Zahro, Jap Tji Beng, Sri Tiatri, Fasia Meta Sefira, Tasya Mulia Salsabila, Rahmiyana Nurkholiza, Vienchenzia Oeyta Dwitama Dinatha, Margareta Zheng, Sania Alikha Rahmadira Latupono
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